Golden Beach is the sea beach of Puri, on the Bay of Bengal in the Indian state of Odisha, and in October 2020 it became one of the first beaches in India to fly the international Blue Flag. But the certification is the least of what the beach is. Puri is a sacred city, one of the four Char Dham, the cardinal pilgrimage sites of Hinduism, and for the millions who come here the beach is not a holiday destination but part of the pilgrimage itself: a ritual sea-bathe in the Bay of Bengal before or after the darshan of Lord Jagannath.
The city is built around the 12th-century Jagannath Temple, and the beach lives in its gravity. Each year in the monsoon month of Ashadha the temple stages the Rath Yatra, when the deities Jagannath, Balabhadra, and Subhadra are pulled along the Grand Road to the Gundicha Temple on enormous wooden chariots, Jagannath's car standing some 14 meters high, rebuilt from scratch every year and hauled by crowds of devotees. The English word juggernaut, an unstoppable crushing force, comes directly from those chariots and the throngs around them. The beach absorbs the overflow of all of it.
Watching over the water is one of the most distinctive institutions on any beach in the world: the Nulia. The Nulias are hereditary fishermen who have served as the beach's lifeguards since the British period, more than a century, recognizable by their tall conical white hats. Today over 450 of them work the Puri coast under a lifeguard federation, and they are not ornamental. The Bay of Bengal here runs strong rip currents, the bathers are often inland pilgrims who cannot swim, and the Nulias pull people from the undertow constantly, scores in a single busy week.
The beach also has an artist. Sudarsan Pattnaik, the internationally awarded sand sculptor who was given the Padma Shri in 2014, is based at Puri, where he runs a sand-art school and where his sculptures and an international sand-art festival have made the tideline a gallery. Alongside the annual Puri Beach Festival, co-sponsored by the national tourism ministry, the sand becomes a stage for a few weeks each year.
What Golden Beach is, then, is several beaches at once: a certified, blue-flagged tourist strand; the ritual shoreline of a pilgrimage city of immense antiquity; a working fishing coast; and a dangerous swim guarded by a caste of fishermen in conical hats. The Blue Flag flies over all of it, and over a stretch of sea that, certification notwithstanding, has to be watched every single day.




